Digital marketing • systems thinking

You’re great at your craft. Your marketing? 😬 Could use some love.

Want to stop letting shitty marketing quietly sabotage your business — without turning yourself into a marketing nerd?

No pitch. No funnel. Just a real conversation.

Strategy Over Sparkles

I help business owners, solopreneurs, and creatives use the internet on purpose.Which mostly means this:Instead of throwing random marketing at the wall and hoping something sticks, I focus on solving the real problems that block growth — the ones that quietly drain momentum month after month while everyone pretends it’s “just the algorithm."

Most of the time, it comes down to one (or more) of these:

• not enough of the right people finding you
• people finding you, but not reaching out
• leads slipping through the cracks because follow-up is inconsistent
• a reputation that isn’t doing enough work for you
• or marketing that starts, stops, and never quite compounds

Sometimes the solution is a smarter website.Sometimes it’s clearer messaging.Other times it’s SEO or fixing follow-up gaps.And sometimes it’s something else entirely.But always — always — it’s strategy over sparkles.

Hi I'm Eddie 👋

I’m Eddie — a systems-minded problem solver who genuinely enjoys digital marketing when it’s done with intention.I’ve spent years helping business owners and creatives make better use of the internet, not by chasing shiny tactics, but by understanding what’s actually holding growth back and fixing that first.I care more about clarity than hype, momentum than deliverables, and strategy over sparkles — and I only take on work where those things matter to the person on the other side.

Eddie - CharlieActual.com
Strategy over sparkles.

Why this works differently

Many digital marketing providers lead with the one thing they do — which just so happens to be the one thing they sell.Website designer?
Surprise — you need a website.SEO agency?
Shocker — you need more SEO.Social media guru?
Wild guess — you need more content.That’s not strategy.
That’s bias.I don’t work like that.Because I’m not locked into a single tactic, nothing gets decided — or recommended — before I understand what’s actually limiting your growth right now.Wild concept, I know.It’s why the owners I work with see real momentum — not just attractive deliverables quietly collecting digital dust.

© 2026 — CharlieActual.com

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